Course overview
This course examines how AI reshapes prospecting and sales conversion. It identifies where automation and AI assistants save time: prospect and account research, detecting trigger events, competitive analysis, objection-response generation, and personalization of proposals and follow-ups.
Introduces AI’s role in sales and identifies tasks that can be automated.
AI-assisted prospect and account research plus detection of trigger events.
Competitive analysis, summarizing differentiators and generating objection responses.
Personalizing proposals and follow-ups; creating a sales coach using Copilot Studio.
Building an AI agent: prompts vs agents, creating and configuring a sales coaching assistant.
Skills and topics covered
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