Course overview
Designed for marketing, this course shows how to use AI for campaign planning and execution: shaping prompts, producing content, accelerating design, and building custom assistants for marketing workflows. It includes 17 exercises.
Enhancing campaign planning: the AI inflection in marketing, converting prompts into actionable outputs and defining campaign scope with AI.
Transforming execution: creating high‑quality AI content, turning ideas into plans, requesting and using context, and speeding up marketing design.
Boosting workflows with assistants: moving from generic tools to tailored AI assistants, fundamentals of personalization, and designing assistants to generate and organize marketing ideas.
Skills and topics covered
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