AI for Marketing

Training programme overview

Apply AI to marketing: campaign planning, content creation, segmentation and performance analysis, and designing custom marketing assistants to automate tasks and recommendations.

AI-assisted campaign planning: generating objectives, personas and distribution calendars.

Content creation: headlines, descriptions, multichannel variants and brand tone adaptation.

Analysis and measurement: metric collection, insight extraction and optimization recommendations.

Designing marketing assistants: prompts, use-case scenarios and integration with automation tools.

Training · Beginner